The Butterfly Effect Our goal is happy people who avoid administrative bloat and build wonderful products together.

Product Strategy needs to be quantifiable, with clear signals on where to defend your core and where to expand with focus and precision, to empower the entire company to make good decisions on where to spend money to make money. 

We help you define where you should protect your market, how and where to differentiate, and what the future phases of growth can be so that strategy is a proactive pursuit rather than a reaction to the market.

Building a roadmap is more than just identifying high-value work. We help with prioritization, ROI analysis, metrics to understand the impact of the roadmap, capacity planning, and potential budget asks to fund the roadmap.

We believe the right way to help is to have a roadmap that delivers value, furthers your strategy, and protects your core while looking for growth. We also need to know that it can be successfully executed and updated to avoid waterfall behaviors.

The roadmap is only as good as your ability to execute on it. We help companies build scalable processes to take Ideas through Discovery and Prioritization all the way to Product Launch and Impact Measurement.

Processes can vary based on where a product is in its lifecycle and the type of work the teams are doing. We help you avoid what doesn't work, while building a process with you that unlocks efficiency.

We help "align your org to the delivery of value" so that roles and responsibilities are clear, your staffing size and ratios help you avoid bottlenecks, and your allocation of resources reflects how and where you will grow your business.

Org structure is about both the design and the number of people required for healthy teams. We also help you understand how to be cost-effective in optimizing your budget.

We help you analyze your product portfolio to understand the financial profile, lifecycle stage, and headcount needed for each product to play its role. Nearly every portfolio of reasonable size is sub-optimally staffed (too many people on one product and too few on another).

Does your growth product have a compelling roadmap and the resources to accelerate it to win in the market? Does your sales and customer success team have the materials they need to capture that value? We look at creating actionable plans for each product, and we focus on rallying the entire org around the portfolio. 

Too often software companies find themselves out of balance. I'm spending too much time on Maintenance and Customer Commitments and cannot work on New Features or Growth. I've ignored quality and have allowed a large backlog of defects to persist, resulting in lower NPS, potential retention issues, and quality debt to pay down. I've ignored my tech debt, and now I am faced with refactoring, scalability issues, and slower development.

We help you analyze and plan capacity to deliver on what the product needs holistically as part of the roadmap process.

We help companies accelerate Innovation with use case identification workshops, prioritization, valuation, and process design for how to make Innovation a regular activity. Don't wait for hackathons or new disruptive technologies like Generative AI or Agentic AI.

Innovation needs to be part of how each product is evaluated against the market to defend and create differentiation.

Product Management training is severely lacking. Companies look for people who know the industry, the product, the customer, but even finding the right person doesn't mean they will be effective. Product Management requires emotional intelligence, collaboration, a quest for learning, strategic thinking, and command of the financials to make impactful decisions.

We train on the product management topics that matter, and we do this in a hands-on way so that it's not theory - it's immediate value and speed to action. It's the talented people who make amazing products that win in the market. Contact us to learn about our training programs.

Did we hire the right person? Are they just a good manager or will they be hands-on and make an impact? What if we have the right person, but we haven't unlocked their talent, they falter and try to find their footing. All of this is waste in the system.

At The Null Product, we have a low tolerance for waste. We can help your CPOs make a real impact and contribute to a healthy company culture.

We are partners to your team so that the work we do together is lasting.

We want a win for your company and a win for each individual, so that they can grow and mature in their command of product management.

We use data analysis, workshops, and Null Product Frameworks that become your best practices to empower your team. Work can be remote or onsite.

We start with introductions, data gathering & analysis, and then move into problem identification and recommendations to align on what is needed (depending on the project). We then go into the solution, workshops, and implementation of the work.

A common problem in product management is a lack of metrics. We work with you to define the best ways of tracking the results of your team to make adjustments and strive for continuous improvement.